The Green Long March is China’s largest youth conservation movement, developed and organised by FutureGenerations/CHINA in partnership with educational institutions, government agencies, and corporate sponsors. In 2008, we seek to transform nation-wide conservation awareness into long-term practical solutions through scaling-up the annual march, and introducing two new long-term initiatives: the Model Eco-Communities and China Conservation Scholars programs.

Conservation Campaigns:

Environmental education on a national scale, led by university students, carried out in schools, parks, plazas, cities, and villages across China

  • Earth Day (April 22nd) and World Environment Day (June 5th): Environmental awareness and education sessions in parks, plazas and schools, carried out on a national scale by university students across China
  • “Green Bridge” Beijing tree planting day (April 5th 2008): Tree planting and city-based conservation awareness-raising in Beijing
  • Conservation education in Beijing during the 2008 Olympics (August 2008)

Seed-Scale Survey:

Bring attention to successful conservation projects in China

  • Re-visit villages surveyed during the Green Long March 2007 to assess the impact of the initial survey and conservation awareness sessions
  • Conduct follow-up surveys on outstanding conservation projects
  • Update the national database of conservation successes
  • On-site research of Green Enterprises along each route

Nation-wide March:

Engage more students and communities and achieve greater public outreach in environmental awareness, while highlighting the spirit of the 2008 Green Olympics

  • Traverse 10 routes across China, while surveying and highlighting conservation successes
  • March 2008 kilometres on foot by the 33 Green Long March partner universities to spread conservation awareness at the grassroots level, and welcome the 2008 Beijing Olympics
  • Promote Green Olympics efforts and conduct conservation education in Beijing during the 2008 Olympics

March 28th– April 7th Green Long March 2008 Training Sessions
March 28th– April 7th Seed-Scale Conference 2008
April 5th Green Long March Opening Ceremony
April 5th Green Bridge Beijing Tree Planting Day
April 22nd Earth Day
June 5th World Environment Day
July 15th Green Long March Nationwide March
July 20th Launch of the Conservation Awareness Campaigns in 30 Starbucks Venues across Beijing
October Green Long March Closing Ceremony